Studio PAULBAUT Paul Kweton, AIA

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Thesis - Concept Store

2005-2006, University of Technology Vienna, Department of Building Theory and Design

Award

Bene Consulting Award '07 for the most innovative design thesis at University of Technology Vienna, Austria.

Exhibition

This design thesis project was displayed at the Archdiploma07 Exhibition at the Kunsthalle Wien, Vienna, Austria

Advisors

Univ.Prof. Arch. Dipl.-Ing. Manfred Wolff-Plottegg
Univ. Ass. Dipl.-Ing. Dipl.-Soz. Harald Trapp

Application of generative Methods

The general goal of this design thesis was to develop algorithmic and parametric digital modeling tools, which were based on research on actual "retail shop architecture", consumer behavior and lighting studies, in order to support/enhance the development of a corporate identity design in terms of program interconnection as well as general design language. Frankly, those digital tools help the designer/architect during the design process. The tools were tested and used during the design process for the studioPaulbaut bags flagship store in Vienna, Austria.
The consumer has the possibility to physically and visually experience not only the retail area but also the program "behind the scenes", like workshop, administration, VIP area, showroom, employees' area, etc.
Due to specified algorithms and alterable parameters (which obviously influence the generation of the structure of the program and accordingly design of the building, site, lighting, etc), unexpected but recognizable room as well as building forms are generated.

Program: Retail Area, Showroom, Cafe, VIP Area, Administration, Workshop, Outdoor Area, Storage and Shipping.